As
an event planner (in my previous profession), experience always taught me the significance
of customer feedback/ personal impressions and how it would affect organizing
future events. So, when I first started this journey to the Bahamas, knowing
that I was participating both as a customer and a researcher, I felt I had to
be more aware of my surroundings and try to document as much as I could to
capture all the details on this trip. On the other hand, I’d also had to
constantly remind myself to strike a balance in between, learn to let go and be
able to enjoy the experience as a tourist too.
Customer
experience is such a subjective topic to measure. Many times, you’d see long questionnaires
being used to study customer behavior and most of the time you do not get all truthful
answers as customers lose interest and just want to complete these tedious forms
as soon as possible. I believe I have been very fortunate to attend this course
as I’ve learned there are different techniques to gather data (i.e. participation
observation, peak experience) in such a manner where it does not impose the
customers or take up too much of their time and you have sufficient data to use
to support your findings.
Another key point that I learned is you need to be very flexible when it comes to using different approaches to tackle a research. The tools and materials can be fluid and change all the time. It might seem frustrating at times, however, once you find the right formula and add in the right factors, everything gets easier.
Patience
is a virtue, and in this case, especially on this 10-day trip, has been tested
many times throughout our experience in the Bahamas. Adjusting to concept of “island
time” was probably one of the most challenging things I had to do.
Nevertheless, it did teach me to be even more patient in many situations. Now I
get to exercise my patience a lot with my three-year old son. J
(hehehe)
My
experience in the Bahamas is one I will always remember. It is such a beautiful
country with beautiful natural attractions, unique culture and very friendly
people. I only had the opportunity to explore Nassau, but I’ve been told by
many locals that the surrounding islands are even more spectacular.
The beautiful creations in the Junkanoo Festival |
No comments:
Post a Comment